Senior Manager, Search & Digital Marketing - Office of Corporate Communications and Marketing (OCCM)

Singapore Management University · 📍 Canggu, Bali, Indonesia · Diposting 2026-10-09
FULL_TIME⭐ TERVERIFIKASI
IDR 50000000 - 70000000
The Office of Corporate Communications and Marketing (OCCM) at Singapore Management University (SMU) is seeking a dynamic and experienced Senior Manager to lead our Search & Digital Marketing efforts. This role is based in Canggu, Bali, Indonesia, and offers a competitive salary package of IDR 50,000,000 - 70,000,000 per year. SMU is a prestigious institution known for its innovative approach to education and research, and we are looking for someone who can help us leverage digital channels to enhance our global reach and impact.

📋 Tanggung Jawab Pekerjaan

Develop and implement comprehensive search and digital marketing strategies to increase SMU's online visibility and engagement.,Oversee the management of search engine optimization (SEO) and pay-per-click (PPC) campaigns to drive targeted traffic and improve conversion rates.,Lead a team of marketing professionals, providing guidance and support to ensure the successful execution of digital marketing initiatives.,Monitor and analyze digital marketing performance using relevant tools and metrics to identify areas for improvement and optimize campaign effectiveness.,Collaborate with cross-functional teams, including communications, content marketing, and social media, to align digital marketing efforts with overall organizational goals.,Stay up-to-date with industry trends, best practices, and emerging technologies in search and digital marketing to ensure SMU's competitive advantage.,Develop and maintain strong relationships with key stakeholders, including faculty, students, alumni, and industry partners, to support digital marketing objectives.,Represent SMU at industry events, conferences, and networking opportunities to build brand awareness and establish thought leadership.

🎓 Kualifikasi & Syarat

Bachelor's degree in Marketing, Communications, Business, or a related field.,Minimum of 8 years of experience in search and digital marketing, with a proven track record of success in a higher education or similar industry.,Strong understanding of SEO, PPC, content marketing, and social media marketing strategies and tactics.,Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.,Proven ability to lead and manage a team of marketing professionals.,Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.,Proficiency in English, both written and spoken.,Familiarity with Google Analytics, Google Search Console, and other relevant digital marketing tools is a plus.

🛠️ Keahlian

SEOPPCContent MarketingSocial Media MarketingGoogle AnalyticsGoogle Search ConsoleTeam LeadershipStakeholder ManagementData AnalysisIndustry Knowledge
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